Client: Neiman Marcus
PR agency: Brickfish
Campaign: Rock the Prom
Duration: March-May 2010
Every year, the 41 individual stores of Neiman Marcus target prom-going teens through standard outreach, as well as events organized with local high schools.
"This year, we wanted to overlay what the stores had in place with something a bit broader," says Jessica Weiland, SVP of media and production at the luxury retailer.
Strategy
Neiman Marcus approached Brickfish, which used its social media platform ...