NEW YORK: Investools, the educational division of online brokerage firm Thinkorswim, launched the “401(k) New Year's Baby Scholarship” campaign this past Monday, December 8. It's a companion program to an advertising push, both of which stress the importance of investment training.
The company is offering free access, a “scholarship,” to its investing education course to the parents of the first 401 babies born January 1, 2009. Other rewards like a six-month subscription to Investools Investor Toolbox, a resource for investor data, ...