BOULDER, CO: Celestial Seasonings has launched an online book club called "Adventure at Every Turn" to build upon its recent rebranding initiative.
Starting with CS Richardson's debut novel The End of the Alphabet, the club, which is located at CelestialSeasoningsBookClub. com, will expose members to themed tea selections and will feature a book published by Random House every other month.
"Our research [showed] that our consumers' preferred form of leisure activity is reading books, and 70% thought nothing was more important than ...