WASHINGTON: ONE, a global advocacy organization, launched its first national campaign targeting young people with "Coming Together as ONE," a celebrity-filled PSA about fighting extreme poverty and preventable disease.

"The primary goal is to recruit young people to join ONE, and get active in the fight against extreme poverty and preventable disease. And more broadly than that, it's to raise awareness," said Kathy McKiernan, global communications director for ONE. "The prime audience for this spot is young people, so ...