Mobile marketing tactics can be particularly effective when tapping the lucrative, yet elusive, media-savvy teen demographic.
When Unilever recently launched its latest Axe body spray, Dark Temptation – developed by Ann Gottlieb of Calvin Klein's Obsession fame – it knew it needed to target late teen/early 20s males dominating its core demo.
Teaming with marketing agencies Walton-Isaacson and Brightline iTV, Unilever hired Ping Mobile to add mobile elements to its national, 360-degree initiative.
The ads promoted a prize-and-cash sweepstakes accessible through text-to-win ...