In 2007, tech PR embraced social media as a revolution. Through trial and error, the industry seemed more at ease with it. Today, it's rare to find a major company that hasn't used the space in some way.
The possibilities borne from social media led many to believe the tech sector was “recession-proof.” There was an optimistic rhetoric from many agencies: a slowdown was hitting their competitors, but not them. Inevitably, though, the reality of economic uncertainty crept its way ...