This year tech was all about the consumer. Web 2.0 hit its peak, morphing everything it touched into a social network or user-generated site.
 
I've noticed how gingerly agencies are stepping into the Web 2.0 sphere, excited about innovation yet cautious about overselling. And of course, covering an industry that relies on both hype and secrecy, this has meant communications range from effusive to coy. 

In a sector known for novelties, several companies made lasting impact.

The iPhone promised ...