Entertainment PR masterminds have relied on the most innovative new-media tactics to connect with consumers. Still, 2007 might ultimately be remembered as the year PR looked back.
Be it a movie or TV-show remake (3:10 to Yuma, Bionic Woman) or a new twist on an '80s fave (Transformers, Hairspray), entertainment publicity got positively retro. Take 20th Century Fox's endeavor on behalf of July's The Simpsons Movie, in which previously peaceful US Springfields battled to be voted the official home of ...