Even before the credit crisis and gas prices hit $4 a gallon, consumer PR pros stepped up to the plate this year, in spite of decreasing budgets and increasing economic uncertainty.
Within the ever-expanding digital space, PR pros used 2008 to invest in platforms and innovations, in part because it's the future of the business, but also because it's a cost-effective channel to communicate with consumers.
The purpose was to deepen a connection with the consumer in ...