Covering the consumer beat in 2007 didn't leave much time for rest. It seemed as if every other week there was another major RFP being issued or a six- to seven-figure assignment being pitched. And getting anyone to talk about those isn't easy.
It was a year of many crisis- and issues-management efforts, new media campaigns, brand relaunches, brand expansions, partnerships, and, once again, less AOR and more specialty assignment pitches. All the while, brands were looking for new avenues ...