If today's creative thinking were to be a hospital patient, our doctor would certainly be Jack Kevorkian.
The PR sector has been hit hard by a deadly creativity-killing disease - fear. For proof, you can go to any of our award shows and look at all the entries lined up like intensive care patients suffocating in sameness, gasping for a hit of oxygenized originality. Fear is killing us.
For a while, fear in corporate America was largely ...