BOSTON: In a deal that adds cause-related and consumer marketing to its extensive list of offerings, Omnicom last week acquired Cone for an estimated dollars 12-15 million in cash and stock.
Cone retains its existing leadership and will operate under the roof of Omnicom's 83-company strong Diversified Agency Services arm - which also houses Ketchum, Fleishman-Hillard and Porter Novelli.
While CEO Carol Cone said that she wasn't shopping the agency, she admitted that she had been approached by a number ...