WINSTON SALEM, NC: O'Malley Hansen Communications has been named AOR for Hanesbrands' intimate apparel lines Bali, Playtex, and Wonderbra, following a competitive RFP process.
The RFP required all agencies involved in the review to pitch separately for each account, and O'Malley, which has done work with Hanes since 2006, made sure to give each brand its own unique approach, said Kelly O'Malley, principal at the agency.
“Part of it was understanding how the brands are different and the audiences are different, and then making ...