LINCOLN, NE: Holistic pet food company Nature's Variety has selected O'Malley Hansen Communications as its AOR, following an RFP process involving three other agencies.
The firm will focus on providing strategic counsel and supporting media efforts for Nature's Variety, which recently expanded its presence with independent pet retailers and Petco, said Jill Gainer, director of communications and consumer insight at the company.
Nature's Variety had previously worked with Jeff Dezen Public Relations and Wheatley & Timmons as its AOR.
O'Malley Hansen, with ...