LOS ANGELES: Olympusat, which develops and distributes independent Spanish-language, faith and family, and emerging TV networks, hired Bob Gold & Associates (BG&A), effective January 1. The agency will serve as PR AOR for Olympusat's 10 Hispanic TV networks, including news channel Cable Noticias and children's network Sorpresa.

There was no RFP, but Olympusat chose BG&A as the firm worked in the past with Sorpresa, which was acquired by Olympusat in August, said Ivette Mendez-Kelly, VP of sales and ...