IDashboards, the provider of business intelligence dashboards, scorecards, and business alerts, sought to bring its brand into greater prominence with consumers and media by creating a dashboard to track the global distribution of medals during the 2008 Summer Olympic Games in Beijing.
“We wanted to show the power of the organization to the common masses, [as well as] the effectiveness of iDashboards to business and business intelligence media,” says Shadan Malik, CEO of iDashboards.
Strategy
The company, with the assistance of ...