CEO, MSLGroup
Publicis, the French-based parent company of Olivier Fleurot's MSLGroup, has been on a serious acquisition trail. It seemingly buys a new agency every other week to try and fulfill CEO Maurice Levy's objective of increasing the percentage of the network's business that is digital, which now amounts to 30% of all activity.
Some of these agencies found a home at MSLGroup and this helped propel Fleurot's PR empire into what he claims is now the fourth-largest in ...