CINCINNATI: Despite skepticism from various media sources, Procter & Gamble's Old Spice insists the "Mano a Mano in El Baño" campaign is a success, and it has the numbers to back it up.
The campaign, which began on July 20 and ended yesterday, featured the brand's Fresh Collection in a viral video battle between “Old Spice Guy” Isaiah Mustafa and Italian model Fabio, who wanted to claim Mustafa's position.
PainePR, which has represented Old Spice for 10 years, said that as of ...