Objective: Old London Foods is aligning its cracker brands, such as Melba, with healthy lifestyle choices in a new campaign that its director of marketing calls the company's largest marketing effort for the year. The “A Toast For Everyday Health” campaign aims to increase awareness of the whole-grain ingredients in many of its products, said Chris Gunsch, director of marketing for Old London Foods. The company also hopes to pull in a younger demographic of women.
Idea: Old London is ...