Jim Bakken, a 2001 graduate of our PR program, spoke last week in my management class. He confirmed some things the students already know about landing a job. Yes, social media expertise is highly prized. Yes, excellent writing and presentation skills are required, as are quality internships, but he surprised students when he shared some rather old-fashioned ideas for advancing quickly on that first job.

Now, Jim knows a bit about getting ahead. Following an internship with the Dallas ...