The Greater Oklahoma City Chamber of Commerce had hosted “Business After Hours” quarterly tradeshows, featuring free food, a DJ, cash bar, and exhibits, for about a decade. But after attendance at the events began to shrink, it looked for ways to entice new businesspeople to attend.
The organization invented SchmoozaPalooza, an enhanced version of the event with a digital slant, planning the first one last winter with a live band, $10 admission fee, and exhibitor booths.
Strategy
The ...