When a reporter with The Times of London left a message just before the New Year for Jim Newman, the senior communications coordinator for the Oregon Health & Science University (OHSU), Newman had a hunch something wasn't right.

"It was strange someone was writing about our research, and we are one of the last people they call," Newman recalls thinking.

His concern was justified. The story that followed was riddled with inaccuracies about OHSU's Dr. Charles Roselli's research on sheep. Specifically, his ...