BOSTON: Only OgilvyEarth and Cone can claim genuine expertise in sustainability communications, according to a survey of 18 agencies by business analyst Verdantix.
Jim Nail, principal analyst for Verdantix, told PRWeek: “Most of the firms take a backward-looking, fairly typical marcomms approach: What good are we doing now? What makes for an interesting story? Great, let's go out and tell that story.”
OgilvyEarth and Cone consistently create engaging sustainability platforms that help evolve a brand or company reputation, he said, adding that ...