AUSTIN, TX: The Lance Armstrong Foundation (LAF) has hired Ogilvy PR to help expand its more than decade-old cancer awareness LiveStrong campaign globally.
The “LiveStrong Global Cancer Campaign” kicked off in Adelaide, Australia, on January 19 with the “Tour Down Under.” The two-year effort will incorporate “aggressive” outreach in many markets aligned with Armstrong's own cycling schedule, said Jamie Moeller, MD of Ogilvy's global public affairs practice and account lead.
Outreach for the Australian launch event focused ...