LONDON: Acquisition-happy Ogilvy has closed another deal, buying
London-based healthcare shop Magellan Medical Communications.
LONDON: Acquisition-happy Ogilvy has closed another deal, buying
London-based healthcare shop Magellan Medical Communications.
Magellan, which boasts annual billings of dollars 1.6 million, marks the
first purchase for Ogilvy’s European health and medical practice.
The deal is part of Ogilvy’s strategy to develop a pan-European
healthcare group in order to address the increasingly global
pharmaceutical and healthcare markets. The agency considered five other
potential targets, but Magellan’s client base, including the Royal
College of Physicians of ...