NEW YORK: Ogilvy & Mather has integrated Ogilvy Public Relations' healthcare practice with its global healthcare marketing communications group, Ogilvy CommonHealth Worldwide.
It appointed Kate Cronin, who has led Ogilvy PR's New York office for five years while also serving as global healthcare practice leader, to oversee the integration of the PR unit into the new offering. She will continue to report to Christopher Graves, Ogilvy PR global CEO, as well as Matt Giegerich, chairman and CEO of Ogilvy CommonHealth ...