NEW YORK: Ogilvy Public Relations has launched a global offering called “Digital Influence,” with the goal of helping b-to-b companies adapt to changes in how buyers in their space get information when considering a purchase.
The firm saw a need to evolve its b-to-b social media efforts into an integrated offering that reflects current buyer behavior, said Amy Messenger, MD of the US technology practice at Ogilvy. The b-to-b audience needs to know there has been further acceptance of social ...