BEIJING and WASHINGTON: Ogilvy Public Relations Worldwide, through a joint venture with Tsinghua University in Beijing, has indirectly helped counsel government ministries and companies in China on communicating with various worldwide audiences about its recent spate of manufacturing debacles and product recalls.
Edelman confirmed that its Beijing office has provided counsel to government officials, though the firm was not immediately available to comment.
Ogilvy's joint venture is called the "Tsinghua-Ogilvy Program for Public Branding," which serves as a kind of think tank ...