NEW YORK: Ogilvy & Mather launched Social@Ogilvy, a global cross-discipline social media practice, on Monday. Managing director John Bell is leading the unit from New York.
Ogilvy PR's 360 Digital Influence practice, which has handled social media marketing and communications plans for marketing, PR, and communications clients for the past seven years, will be folded into Social@Ogilvy.
The group includes 550 social media specialists from across Ogilvy's businesses. It serves 35 markets, including the firm's three “super hubs,” New York, ...