WASHINGTON:
Ogilvy Public Relations has launched the OgilvyEngage practice with the goal of
helping clients enhance their business results and motivate behavioral change
among consumers.
SVP Bess Bezirgan will lead the practice from the firm's Washington office, using a newly developed
three-step tool called “Dynamics of Change.” The agency will identify the changes
that are needed for clients and create the tools necessary to make them, as
well as develop campaigns that “creatively inspire change,” said Bezirgan.
With a team of 10 to 15 staffers dedicated to ...