WASHINGTON: Ogilvy's 360 Digital Influence group introduced Insider Circle on December 7, a Web-based platform that connects brands with influencers.
The technology, which builds on the agency's existing social media platform, allows clients to build an "inner circle" of influencers to provide original content to on an invitation basis. The objective is to enable marketers to further relationships with brand influencers, such as bloggers or enthusiastic customers, scaling up as needed.
"We can have an Insider Circle with ...