WASHINGTON: The Centers for Disease Control and Prevention (CDC) is rolling out its “Dating Matters” initiative this month, with Ogilvy Washington leading communications.
Dating Matters, in development for a year and a half, is an extension of the CDC's “Choose Respect” initiative, which promotes healthy relationships among young adults in high-risk urban communities. Ogilvy Washington has worked with the CDC since 2007 on Choose Respect.
Gail Hayes, senior press officer at the CDC Injury Center, said one in 10 high school ...