WASHINGTON: Ogilvy PR Worldwide is working with the Essential Health Benefits Coalition to promote its recommendations for the implementation of the Affordable Care Act.

The alliance includes the US Chamber of Commerce, the National Retail Federation, and various healthcare industry groups.

The Affordable Care Act directs the Department of Health and Human Services to define a package of essential benefits that all insurance plans must cover beginning in 2014. It requires affected plans to provide a minimum package of benefits in ...