BOSTON: Ogilvy PR has signed a partnership agreement with BzzAgent, making it the first PR agency in the US to formally partner with the word-of-mouth powerhouse.

The agreement means that Ogilvy will use BzzAgent as its go-to partner for WOM work on behalf of clients, and in exchange will receive special rates and preferred “slotting” for their campaigns, as well as technique training.

BzzAgent CEO Dave Balter said that his firm has worked with Ogilvy many times ...