NEW YORK: Ogilvy PR Worldwide has hired Betsy Stark as MD of content and media strategy, a newly created position at the agency.
Stark, an Emmy Award-winning journalist and former ABC News business correspondent, will counsel Ogilvy clients on media strategies, content development, and brand story creation. She will report directly to Chris Graves, global CEO of Ogilvy PR. Initially, she will work with Ogilvy's North American clients, but the work is “very likely to evolve to a global role,” ...