Client OfficeMax (Naperville, IL)
PR agency Elm PR (Charleston, SC); Grand Central Marketing (New York)
Campaign A Day Made Better
Duration July to November 2010
Budget $500,000
In 2007, OfficeMax partnered with Adopt-A-Classroom, a Miami-based nonprofit, to create "A Day Made Better," an annual event created to support teachers who use their own money to pay for classroom supplies.
"We sought to raise awareness of 'teacher-funded classrooms,'" says Bill Bonner, senior director of external relations ...