Ted McKenna outlines the hows, whens, and ifs of responding to RFPs
For PR and public affairs firms, RFPs are somewhat of a necessary evil. After all the time taken to research and respond to RFPs, agencies can't usually be sure they'll win. That's why they shouldn't bother in the first place, unless they're sure they have at least a fighting chance, executives say.
"We tend to take a black-and-white approach," says Pete Arnold, CEO of Boston-based Peter Arnold Associates. "If we ...