Interviews
When should interviews be conducted off the record?
“Experienced PR practitioners and reporters set the default switch for every interview to ‘on the record,'” says Ed Barks, president of Barks Communications. Several factors must be present to consider going off the record, he advises.
“Among them are trust, solid expertise in media relations, and a compelling reason to leave no fingerprints,” Barks explains.
Some PR pros go so far as to argue there is no such thing as off the record. ...