Octagon had to look for a new sponsor for the WTA event it held in Jacksonville, FL, after Bausch & Lomb bowed out after 22 years in April 2008. As of 2009, the tournament would require a new title sponsor, and Octagon, the tournament organizer, wanted to find one that would keep the tournament in Florida.
Octagon turned to AXIA, a national PR firm with strong local ties, to find a new sponsor
Strategy
“They were... helpful in terms ...