MIDDLEBORO, MA: Ocean Spray has expanded Weber Shandwick's responsibilities to include b-to-b PR work for its Ingredient Technology Group following an RFP for that portion of its business.
Weber, which has served as AOR for Ocean Spray's branded consumer-facing business since 2000, was chosen because of its experience and working relationship with the company, as well as its global presence, said Tom Hogan, directing of marketing and sales for the group.
He cited the firm's “depth and bench strength around the ...