New business
What is the best way for agencies to pursue new business during uncertain economic times?
When chasing new business, agencies should focus on the three pillars of business development – prospecting, penetration, and promotions, says Jeff Wilson, AVP and director of business development at CRT/tanaka. Prospecting new clients should be systematic and ongoing, and not just a focus when the economy is down.
“Penetration means looking closely at your current clients as sources for new ...