State of the Union speeches rarely contain surprises. They are well-vetted, previewed, and tested ahead of time. If you like the president, you probably liked the speech, and if you don't, you probably didn't. There were no “Eureka!” moments last night, but that is not the intent of these addresses. What is important is the message the president is attempting to deliver.
As a communications specialist, the first questions I ask are, “Who is the audience? What are the messages for ...