Obama comms tactics signal new era
Monte Lutz
January 26, 2009
The nation recently witnessed the inauguration of our 44th president, Barack Obama.
Obama wants to be the first president to govern with BlackBerry in hand; he will certainly be the first with a legion of 13 million advocates at his fingertips. Obama won the presidency in a landslide victory by leveraging social media to give ordinary Americans access to information and resources usually reserved for professional campaign operatives.
His campaign also struck the difficult balance between ...