SALTCOATS, SASKATCHEWAN: The Prairie Oat Growers Association, a Canadian- based voluntary organization of 20,000 oat growers, has hired Peritus to execute a national awareness and media campaign in the US.
The campaign will target horse owners and reinforce the wholesomeness and healthful benefits of oats for horse feed. The campaign is currently in its beginning stages and will be ongoing, said Kristina Dyer, account coordinator for Peritus.
The value of the account was not disclosed.