Over the July 4th weekend, The New York Times took a look inside the PR industry with the piece "Spinning the Web: PR in Silicon Valley."
While the Times article focused on a narrow aspect of PR—mainly on publicist Brooke Hammerling and her relationship-driven tactics in Silicon Valley—some PR professionals believed it trivialized PR as an industry, and it spawned a firestorm of tweets, blog postings, and other opinions.
"The piece took a binary view. It was either this or that, ...