Who is your client? What are its media goals?
Yale Frederiksen: Our client is the US Virgin Islands Department of Tourism, and its media goals are to target the top-tier media outlets that really drive vacationers all year round.
What made the Practical Travel column such a good hit? How did you pitch columnist Michelle Higgins?Frederiksen: New York is a particularly valuable market to the US Virgin Islands because of the number of direct flights servicing the destination from John F. ...