NEW YORK: The Soho Publishing Company is to launch its first consumer venture aimed at telling the world about the rise of New York's downtown Soho district.

The company is a contract publisher whose clients include Time Life, Reader's Digest and Family Circle.

It will launch Soho Style in early March as a quarterly aimed at high income 25-54 year olds.

The glossy magazine will focus on subjects such as food, fashion, art, people and Soho's wide influence on areas ...