Name
Rob Bronfeld, VP, Catalyst Public Relations (New York)
Placement
The New York Times, October 24, 2010
Pitch timeline
One month
Who is your client and what are its media goals?
Timex, a well-known maker of timepieces and jewelry, turned to us to generate national awareness for its new training instrument, the Ironman Global Trainer Bodylink System with GPS. The goal was to reach beyond distance training enthusiasts to mainstream active consumers.
What made ...