NEW YORK: NYC & Co., New York's marketing, travel, and tourism organization, kicked off Smurf's Week, a five-day event to increase family summer travel throughout the city.
In anticipation of The Smurfs movie release on July 29, NYC & Co. partnered with Sony Entertainment Pictures to promote the film and increase awareness of city destinations through events, contests, and social media outreach.
“Smurfs Week is part of our fully integrated marketing campaign to support the Smurfs, who are our 'family ambassadors' ...