Despite the hype attached to the Internet, radio is fast gaining the attention of Wall Street. Brokers reaction to the recent spin-off of the CBS radio division, Infinity Broadcasting, is proof that radio is on the rebound, but are PR's catching on as fast?
For most outside the medium, radio is defined by two infamous names, Howard Stern and Don Imus, but the industry is working hard to change traditional perceptions.
PR's have certainly been guilty of favoring print and ...